Field Guides

Real stories from the front lines of business-startups, setbacks, turnarounds, and growth. Each guide shares practical insights and tools to help you lead through whatever phase you're in.

Field Guide #1 - The Early Startup

The story of my first business: built from scratch, fueled by passion, and shaped by hard lessons. A must-read for anyone launching a product or chasing their first big idea.

Field Guide #2 - The Funded Startup

A deeper dive into raising venture capital, navigating founder conflict, and learning what it really takes to scale.

This one is about momentum-and what happens when it turns on you.

Field Guide #3 - The Business in a Failing Market

Helping a 40-year-old company survive a market collapse using systems, inside sales, and smart execution.

Proof that cash flow and culture can beat even the toughest economy.

Field Guide #4 - In Between Companies and Searching

A quiet season of learning. I stepped back, picked up real technical skills, and laid the foundation for what came next. For anyone retooling, rebuilding, or wondering what's next.

Field Guide #5 - The Company Takes Off Without You

I built something fast, agile, and successful-then watched it get taken from me. A guide for those who've been burned by bad partnerships or unprotected deals.

Field Guide #6 - Established Business in Free Fall

A thriving business underneath the surface... until it wasn't. This is how we stepped in, faced the storm, and led a full turnaround. A blueprint for leaders staring down chaos.

Field Guide #7 - Stepping Out: Working On Your Business, Not In It

You've built something that works. Now it's time to build something that lasts. A guide for owners learning to delegate, lead, and operate at the next level.