Prepare for the Storm

These Field Guides share real stories and battle-tested tools to help you face the storm and come out stronger.

Field Guides

Real stories from the front lines of business-startups, setbacks, turnarounds, and growth. Each guide shares practical insights and tools to help you lead through whatever phase you're in.

  • The story of my first business: built from scratch, fueled by passion, and shaped by hard lessons. A must-read for anyone launching a product or chasing their first big idea.

  • A deeper dive into raising venture capital, navigating founder conflict, and learning what it really takes to scale.

    This one is about momentum-and what happens when it turns on you.

  • Helping a 40-year-old company survive a market collapse using systems, inside sales, and smart execution.

    Proof that cash flow and culture can beat even the toughest economy.

  • A quiet season of learning. I stepped back, picked up real technical skills, and laid the foundation for what came next. For anyone retooling, rebuilding, or wondering what's next.

  • I built something fast, agile, and successful-then watched it get taken from me. A guide for those who've been burned by bad partnerships or unprotected deals.

  • A thriving business underneath the surface... until it wasn't. This is how we stepped in, faced the storm, and led a full turnaround. A blueprint for leaders staring down chaos.

  • You've built something that works. Now it's time to build something that lasts. A guide for owners learning to delegate, lead, and operate at the next level.